Search Engine Optimisation for Business
Boost your rankings with this seo online course. Learn link building, on-site SEO, local search and PPC basics.
Fully Accredited
CPD Approved
Course Description
Course Overview
This seo online course explains proven techniques that help your website rank higher on search engines. You will learn about link building, on-site SEO, social media's role in search, local search optimisation and pay-per-click advertising to drive traffic and revenue.
What You Will Learn
- Understand how search engines work and what Google needs to rank your website
- Build quality links that improve your site's authority and search rankings
- Optimise on-site elements including content, meta tags and site structure
- Use social media as part of your overall SEO strategy
- Improve your local search presence to reach nearby customers
- Set up and manage pay-per-click advertising campaigns effectively
Course Modules
Introduction to SEO
How search engines work, why SEO matters and what Google needs to rank your website.
Link Building
How to build quality inbound links that improve your site's authority and search rankings.
On‐Site SEO
Optimising your website's content, structure, meta tags and technical elements for search.
Social Media as part of SEO
How social media activity supports your SEO efforts and improves visibility.
Local Search
How to optimise for local search to reach customers in your area.
Pay Per Click (PPC)
The basics of pay-per-click advertising and how to use it alongside your SEO strategy.
