Social Media Marketing
Learn to promote your business with this social media marketing online course. Covers all major platforms.
Fully Accredited
CPD Approved
Course Description
Course Overview
This social media marketing online course examines the main platforms and their use as marketing tools. You will learn the business benefits, how to get started, run campaigns with great content, create social media policies, handle negative feedback and measure results.
What You Will Learn
- Understand the major social media platforms and their benefits as a marketing tool
- Recognise the effectiveness of social media campaigns and how to measure results
- Learn to deal with the positives and negatives of social media campaigns
- Create and implement a social media policy for your organisation
- Recognise the importance of online safety and security for your business
Course Modules
Introduction
An overview of the main social media platforms and their role in modern marketing.
Business Benefits
The key business benefits of social media marketing including brand awareness and market insight.
Getting Started
How to choose the right platforms and get your social media marketing off the ground.
Managing Campaigns
How to run campaigns with great content, compelling visuals and measurable results.
Social Media Policies
How to create a social media policy and use social media for internal communications.
Handling Negative Feedback
How to handle negative feedback on social media using the T-E-A approach to complaints.
