LinkedIn for Business
Master professional networking with this linkedin for business online course. Build profiles, advertise and measure.
Fully Accredited
ISO 9001:2015 Approved
Course Description
Course Overview
This linkedin for business online course covers everything you need to use LinkedIn for professional growth and business marketing. You will learn to set up individual and company profiles, expand your network, run advertising campaigns and measure success with analytics.
What You Will Learn
- Set up and use both personal and business profiles on LinkedIn
- Build and get the most out of a professional network of contacts
- Use LinkedIn for research, recruitment and competitive analysis
- Measure your business reach and success using LinkedIn's reporting tools
Course Modules
Introduction
An overview of LinkedIn as a professional platform and its key business benefits.
Creating your Individual LinkedIn Profile
How to write, optimise and maintain a professional individual LinkedIn profile.
Using LinkedIn as an Individual
How to search for jobs, expand your network and use status updates and groups.
LinkedIn for Business
How to use LinkedIn for lead generation, brand awareness, recruitment and competitor research.
Measuring Success on LinkedIn
How to track and measure your success on LinkedIn using Profile, Activity and People metrics.