Facebook for Business
Learn to market on Facebook with this online facebook marketing course. Set up pages, create ads and track results.
Fully Accredited
ISO 9001:2015 Approved
Course Description
Course Overview
This online facebook marketing course shows you how to use Facebook for your business. You will learn to set up and optimise a Business Page, create engaging content, run advertising campaigns, use Instant Experience ads and track your results with key metrics.
What You Will Learn
- Understand why Facebook is important for business and how to create a business profile
- How to create a brand identity and content strategy for Facebook
- Have a basic understanding of the Facebook algorithm and how it affects reach
- Know how to plan and set up effective advertising campaigns and track results
Course Modules
The History of Facebook
Facebook's growth from startup to a platform with nearly 3 billion users and what it means for business.
Facebook Business Pages
How to set up, optimise and manage a Facebook Business Page with effective calls to action.
The Facebook Algorithm
How the Facebook algorithm works and what it means for your content visibility and reach.
Facebook Advertising
How to design, build and run Facebook ad campaigns and measure their effectiveness.
